AN FAOILEAN — Tom Bennett Portfolio

An Faoileán (The Seagull)

Project Type
ICAD Brief

Year
2025

Focus
Branding
Design for Print
Social Media

Software used
Figma
Adobe CC

An Faoileán is a fish and chip shop brand uniting the coastal heritage of Ireland and Italy. The identity combines traditional Irish type with expressive Italian letterforms, anchored by a friendly seagull mascot. We developed the logo,
packaging, photography direction, social assets and environmental branding.

NOTE:

Naming

Before any designing I needed to name the Chipper, I settled on An Faoileán (The Seagull) this came from observing the one figure always present around any seaside chipper - the seagull. Loud & bold it felt like the perfect symbol. It also represents a shared coastal connection between Ireland and Italy, tying the brand back to its roots in the Irish-Italian chipper story.

Tone of Voice

The tone of voice of An Faoileán was an important consideration, balancing the warmth and familiarity of a local chipper with a confident, modern edge. It’s friendly, clear, and approachable, while carrying enough boldness to stand out in both in-store interactions and social media.

sement exists.