Tom
Bennett
GRaphic Designer
*
Work
RAISE Summit
Fine Margins
The Cost of Joy
An Faoileán
Roar Burger
Get lost
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About Me
Archive
GET LOST
Project Type
ICAD upstarts
Year
2025
Focus
Logo Design
art Direction
Product
Software used
Adobe CC
Figma
Across Europe, frustration with over-tourism sparked a wave of protests The phrase “Tourists Go Home” became a symbol of local resistance. Rather than reject tourism altogether, I wanted to reframe this anger into something constructive: education, awareness and responsibility.
A double-meaning name that reclaims a phrase often used to push people away. It suggests both adventure and accountability inviting travellers to “get lost” in discovery while staying aware of their impact.
The badges are split into themed tracks, so travellers can choose how they want to explore.
Each pathway focuses on a different side of responsible travel.