ICAD Upstarts 2025
Brand Identity, Campaign, Promotion
A bold new identity for the Dillon Quirke Foundation, inspired by sport and community, supported by a clear visual system and a coach-focused awareness campaign.
Current Identity
Pros:
- Strong emotional foundation
- Clear purpose
- Recognisable heart symbol
- The sketch is nice
Cons:
- The sketch is ‘nice’
- Only have one Logo
- Not scalable
- No Consistent Design system
- Low flexibility