ICAD Upstarts 2025
Brand Identity, Campaign, Promotion
A bold new identity for the Dillon Quirke Foundation, inspired by sport and community, supported by a clear visual system and a coach-focused awareness campaign.
Current Identity
Pros:
- Strong emotional foundation
- Clear purpose
- Recognisable heart symbol
- The sketch is nice
Cons:
- The sketch is ‘nice’
- Only have one Logo
- Not scalable
- No Consistent Design system
- Low flexibility
Re-Brand:
The Dillon Quirke Foundation rebrand modernises the identity into a flexible system that balances empathy with energy, designed to work across campaigns, digital and print. Subtly inspired by the visual language of Hurling, it strengthens recognition while supporting clear messaging around cardiac screening and prevention.
The Icon for the identity is made up of two overlapping hurls, paying subtle homage to Dillons sporting roots.