Tom Bennett
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Get Lost
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Get Lost
Get lost is a speculative, campaign & education platform empowering responsible travel across Europe. Using a simple system of learn, earn badges & gain rewards.
Across Europe, frustration with over-tourism sparked a wave of protests The phrase “Tourists Go Home” became a symbol of local resistance. Rather than reject tourism altogether, I wanted to reframe this anger into something constructive: education, awareness and responsibility.
A double-meaning name that reclaims a phrase often used to push people away. It suggests both adventure and accountability inviting travellers to “get lost” in discovery while staying aware of their impact.
The badges are split into themed tracks, so travellers can choose how they want to explore. Each pathway focuses on a different side of responsible travel.