ICAD Upstarts 2025
Brand Identity, Campaign, Product Design
Get lost is a speculative, campaign & education platform empowering responsible travel across Europe. Using a simple system of learn, earn badges & gain rewards.
Concept:
“Unfold” is a creative death care studio that thoughtfully blends design, ceremony and conversation to reimagine funerals, memorials and rituals.
Design Development:
The logo emerged from a series of studies around folding forms — experimenting with paper angles, creases, and the physical act of “unfolding.” These sketches helped distil the idea of revealing layers, stories, and legacy.
The final outcome is a typographic wordmark anchored by a simplified folded-paper silhouette, striking a balance between clarity, respect, and modern expression.