Tom Bennett





    


















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Unfold


ICAD Upstarts 2025
Brand Identity, Campaign, Event Design

Unfold is a creative death care studio that thoughtfully blends design, ceremony and conversation to reimagine funerals, memorials and rituals.




Concept:

“Unfold” is a creative death care studio that thoughtfully blends design, ceremony and conversation to reimagine funerals, memorials and rituals.
Design Development:

The logo emerged from a series of studies around folding forms — experimenting with paper angles, creases, and the physical act of “unfolding.” These sketches helped distil the idea of revealing layers, stories, and legacy.

The final outcome is a typographic wordmark anchored by a simplified folded-paper silhouette, striking a balance between clarity, respect and modern expression.

Social Media Content

Promotional material encouraging viewers to confront one’s own mortality.
Buisiness Card Design 



Inspired by folded paper, the brand shapes function as a communication and imagery device.




Invite to a concept dinner party exploring death through open conversation.
Prompt Cards on the table to start conversation.